Competitive Advantages

Competitive Advantages

RNI competitive strengths include:

Experience outside the capital cities of Brazil | Part of the Empresas Rodobens group, RNI is one of the most well positioned construction and real estate development companies to leverage the growth potential outside the state capitals of São Paulo and Minas Gerais, as well as the Midwest Brazil. RNI’s expansion strategy lies outside large urban centers, focusing on agribusiness regions where the Empresas Rodobens group is strong and consolidated for over 70 years.

With more than 30 years of operations in the Brazilian real estate market guarantees that we have expertise to understand the peculiarities of municipalities other than state capitals of the country, allowing us to develop projects suitable for each location and customers’ profile, helping them fulfill their dreams of acquiring their own home.

Diverse real estate projects | RNI offers a wide range of products, enabling it to serve numerous audiences. The Company’s real estate projects as divided as follows:

  • Brazilian System of Savings and Loans (SBPE): SBPE letter of credit uses its own funds to facilitate property acquisition. With this modality, homebuyers can own other properties, there is no income limit for the purchase and mortgages can be taken out under the Housing Finance System, or other systems. This modality covers the Stillo ans Origem line offering mid- and high-end properties, as well as affordable properties that do not fall into the Minha Casa Minha Vida (MCMV) Program, such as the Allegro, Green Club and Smart lines.
  • Minha Casa Minha Vida Program: a housing program of the Brazilian Federal Government that partly funds the property’s value according to the customer’s income and profile. Each municipality sets a ceiling for these values, and RNI operates based on these limits.
  • Urbanism: the company develops areas geared to urban residential lots, which are planned and open, and gated communities with residential land with 24/7 security and exclusive leisure areas, always bringing comfort and convenience to customers who value freedom to live. RNI considers the needs of each customer by making each home within the projects unique and special. These projects are structured in privileged locations, ensuring their constant valuation.

Strategic Landbank | The company’s PSV (Potential Sales Value) is estimated at R$5.6 billion. Our plots of land are located in more than 61 municipalities from the states of São Paulo, Minas Gerais, Mato Grosso, Mato Grosso do Sul, Goiás, Bahia and Santa Catarina.

Solid experience and reputation | RNI is part of the Empresas Rodobens group, which has over 70 years’ experience and a solid reputation in the Brazilian real estate market. The Empresas Rodobens group’s credibility contributes to the establishment of new strategic partnerships and product reliability.


With more than 30 years in the Brazilian real estate market, RNI has solid commercial and financial strategies supporting the Company’s planning to expand nationwide. Founded in the municipality of São José do Rio Preto in 1991, the real estate developer remains committed to helping customers fulfill their dreams of acquiring their own home, as is evidenced by its more than 205 residential projects launched in 61 cities from 12 Brazilian states, totaling 78,000 units launched in a construction area of 7,4 million m² with high-quality real estate projects across Brazil.

Sustainable growth | RNI is focused on profitability and cash generation.

Geographic Positioning and Product Mix | The real estate developer has wide experience in projects outside the state capitals of Brazil, operating in areas away from large urban centers, especially municipalities other than the state capitals of São Paulo and Minas Gerais, as well as mid-sized cities from the Midwest region of the country. Competitiveness is lower in these regions, which has a direct impact on land costs. Additionally, these regions have currently shown growth superior to the country’s average.

RNI has consolidated itself in these regions, mainly focusing on the low-, middle- and upper-middle income segments. The projects offer high-quality integrated solutions, leisure, security and services, considering the specificities of each location and customer profile.

Expansion of inventory and land outside state capitals | Land is a determining factor us to develop attractive projects for our target audience with affordable prices and adequate profitability margins. Through the expertise gained in the regions where it operates and the support of its partners, the company acquires land to support the resumption of growth, allowing it identify new business opportunities. RNI seeks to acquire new land through swaps, minimizing cash exposure for developments.

Financial Discipline and Cash Management | The real estate developer constantly seeks financing alternatives that are more efficient in order to raise the funds needed for its projects, offering customers unique payment conditions for the acquisition of properties. For this reason, we underscore the importance of maintaining long-term partnerships and relationships with financing agencies.

RNI regularly assesses asset monetization opportunities aiming at being a company with low financial leverage and solid cash position. The Company also adopts a strict cost management policy, ensuring better operational efficiency levels. All structures operate in an integrated manner, maximizing commercial efforts and shareholder return.